Asana
Art Director
Made with Fern, we were tasked with their 2023 Virtual Summit,
Asana Forward title sequence.
Our team was tasked with conveying a pre-/post- Asana world, using simple geometric designs inspired by their branding, with no voiceover. This resulted in an abstract depiction of a previously chaotic, disorganized environment transform with
the help of Asana, towards simplicity and clarity.
Studio: Fern
Animation Director: James Mabery
Creative Director: Claire Nest
Senior Producer: Megan Flaherty
Art Director: Vera Babida
Animation & Design: Louis Robert, Alvaro Parra, Woo Young Kim, Bérengère Morel
Music & Sound Design: Zing Audio